Privacy Policy

Last updated: 13 September 2026

Digilytixs ("Digilytixs", "we", "us", or "our") is a digital marketing and AI automation company that helps businesses grow through performance marketing (Meta Ads, Google Ads), website design, marketing automation (including WhatsApp and CRM workflows), video ad production, and eCommerce marketing. This Privacy Policy explains what information we collect, why we collect it, how we use it, and the choices and rights you have regarding your data when you visit digilytixs.com or use our services.

By using our website or engaging our services, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use our website or services.

1. Information We Collect

a) Information you give us directly

When you fill out a form on our website (e.g. "Get Free Strategy Call," contact form, or lead capture form), book a call, message us on WhatsApp, or email us, we may collect:

  • Name
  • Email address
  • Phone number / WhatsApp number
  • Business name, industry, and business type
  • Monthly marketing budget range
  • Any message or project details you share with us

b) Information collected automatically

When you browse our website, we (and our third-party service providers, listed below) may automatically collect:

  • IP address, browser type, and device information
  • Pages visited, time spent on site, referral source, and click behavior
  • Cookies and similar tracking technologies (see Section 5)

c) Information from advertising platforms

As part of running Meta Ads and Google Ads campaigns (for our own marketing and on behalf of clients), we may use tracking pixels (Meta Pixel, Google Ads tag, Google Analytics) that collect data about ad interactions, conversions, and on-site behavior, in accordance with those platforms' own privacy policies.

2. How We Use Your Information

We use the information we collect to:

  • Respond to your enquiry, quote requests, or strategy call bookings
  • Provide, operate, and improve our marketing, automation, and website services
  • Send you relevant updates, offers, or marketing communications (you can opt out at any time)
  • Personalize and measure the performance of our advertising campaigns
  • Power WhatsApp automation, CRM workflows, and follow-up sequences you or our clients have opted into
  • Analyze website traffic and usage to improve user experience
  • Comply with legal obligations and enforce our terms

3. AI & Automation Tools

As part of our Marketing Automation services, we may use AI-powered tools and third-party platforms (such as WhatsApp Business API providers, CRM software, and chatbot/automation platforms) to process enquiries, qualify leads, send automated replies, and nurture prospects. These tools process the personal data you provide (such as your name, phone number, and message content) strictly to deliver the automation workflows you or our clients have set up, and are bound by their own data protection commitments as our processors.

We do not use your personal data to train third-party public AI models without your consent.

4. How We Share Your Information

We do not sell your personal information. We may share your information with:

  • Service providers who help us operate our business — e.g. website hosting, email/SMS/WhatsApp delivery platforms, CRM and automation tools, and analytics providers (such as Google Analytics)
  • Advertising platforms (Meta, Google) for campaign delivery and measurement, as permitted by their terms and your cookie preferences
  • Legal authorities, where required by law, regulation, legal process, or governmental request
  • Successors, in the event of a merger, acquisition, or sale of business assets

5. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to:

  • Remember your preferences and improve site functionality
  • Understand how visitors use our website (analytics)
  • Measure and optimize our advertising campaigns (Meta Pixel, Google Ads conversion tracking)

You can control or disable cookies through your browser settings. Disabling cookies may affect certain features of the website.

6. Data Retention

We retain personal information for as long as necessary to fulfil the purposes described in this policy, including maintaining business records, complying with legal obligations, resolving disputes, and enforcing our agreements. Lead and enquiry data is typically retained for the duration of our business relationship plus a reasonable period thereafter, unless you request earlier deletion.

7. Your Rights

Depending on your location, you may have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate or incomplete data
  • Request deletion of your personal data
  • Withdraw consent for marketing communications at any time
  • Object to or restrict certain processing of your data
  • Request a copy of your data in a portable format

To exercise any of these rights, contact us at hello@digilytixs.com. We will respond within a reasonable timeframe as required by applicable law.

8. Data Security

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

9. Third-Party Links

Our website may contain links to third-party websites (such as social media platforms or client websites). We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review their privacy policies separately.

10. Children's Privacy

Our website and services are intended for businesses and individuals aged 18 and above. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us so we can remove it.

11. International Clients

If you are located outside India, please be aware that your information may be transferred to, stored, and processed in India or other countries where our service providers operate. By using our services, you consent to this transfer, in accordance with this Privacy Policy.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated version on this page with a revised "Last updated" date. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

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